build a buzz – Music Business Success

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4 Posts

Networking–Meet People And Develop Relationships

November 9, 2016

By, Bob Lefsetz EMBRACE NEW PLATFORMS The younger generation is online all the time…how else will they connect with their peers? And the younger generation is all about new platforms. Oldsters are on Facebook, you can’t find anybody under twenty who uses that platform. So take the temperature of the younger set, see where they […]

Ed Sheeran Gets 70 Million Monthly Listeners on Spotify Thanks To 800+ Playlists

By, Wendy Day (@RapCoalition on IG) On July 12th, Ed Sheeran dropped a collaboration album with a variety of established artists such as Justin Bieber, Chance the Rapper, PnB Rock, Bruno Mars, Chris Stapleton, Camila Cabello, Khalid, Stomzy, Yebba, Young Thug, Cardi B, Travis Scott, Eminem, 50 Cent, H.E.R., A Boogie, Skrillex, Ella Mai, and […]

How to Turn a $147 Song into a $79 million Tour (Or: How Songwriters Are Getting Stiffed On Live Music Royalties)

The following op/ed comes from Los Angeles-based Chris Dampier, Head of Publishing at TuneCore, where he oversees both publishing and sync for the company. Dampier previously worked at BMI, where he was Director, Creative: Film, TV and Visual Media. He has also held positions as head of licensing at CMH Records, Inc, and Universal Music […]

Hedge Fund’s Route to 30% Fees: Cash Advances to Hip-Hop Artists

Miles Weiss ::April 2, 2019, 6:00 AM EDT :: Bloomberg News Stephen Marley comes from music royalty. Sean Garrett has written and produced smash hits for Beyoncé, Usher and Ciara. Even so, when they and hundreds of lesser-known names in the world of hip-hop and rap needed cash, one Wall Street figure emerged as an […]

Streaming Income (2019)

Here’s the most recent, and accurate, data that I’ve seen on streaming income: https://thetrichordist.com/category/music-streaming/ While I hear many artists, musicians, and rappers complain about the low pay out for streaming, I have seen many smaller regional artists make $20,000+ in streaming income (but it takes marketing and promotions money plus hard work). They are doing […]

The State Of Stardom

By, Bob Lefsetz Everybody does not know your name. No one is as big as they used to be in the pre-internet era. No one reaches everybody, no one is known by everybody, never have individual stars meant less. Platforms are the stars, from Spotify to Facebook to Amazon. You can be famous and broke. […]

2018 Statistics :: Hip Hop

By, Wendy Day For the second year in a row, overall music consumption growth was up double digits. 2018’s total music consumption showed a 16.2% increase over 2017, which was a 12.8% growth over 2016. On-demand streaming fueled the growth in both years. In 2018, hip hop dominated streaming by accounting for a quarter of […]

2018-What We Learned-Part One

By, Bob Lefsetz THE RICH GET RICHER AND THE POOR GET POORER This is what the internet has wrought, people flock to the popular. In a sea of chaos, you migrate to what is anointed. Therefore, Drake rules and your rock band is unknown. For those not rich it’s important to do an attitudinal reset. […]

Myopia By, Bob Lefsetz

The music business should be much bigger than it is. But the old guard running on fumes is running on self-interest and there’s no vision. Usually we rely on artists for vision, but as a result of income inequality the best an the brightest don’t go into music and the “artists” we do have are […]

What Is A Hit? Reposted from Bob Lefsetz

A hit is something you can’t get out of your head, that you have to play again and again. In the old days it meant twisting the radio dial till you could hear it, or running to the record store to buy it, now it involves going online to stream it. A hit may or […]

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