build a buzz – Music Business Success

Tag: build a buzz

4 Posts

Networking–Meet People And Develop Relationships

November 9, 2016

By, Bob Lefsetz Everybody does not know your name. No one is as big as they used to be in the pre-internet era. No one reaches everybody, no one is known by everybody, never have individual stars meant less. Platforms are the stars, from Spotify to Facebook to Amazon. You can be famous and broke. […]

2018 Statistics :: Hip Hop

By, Wendy Day For the second year in a row, overall music consumption growth was up double digits. 2018’s total music consumption showed a 16.2% increase over 2017, which was a 12.8% growth over 2016. On-demand streaming fueled the growth in both years. In 2018, hip hop dominated streaming by accounting for a quarter of […]

2018-What We Learned-Part One

By, Bob Lefsetz THE RICH GET RICHER AND THE POOR GET POORER This is what the internet has wrought, people flock to the popular. In a sea of chaos, you migrate to what is anointed. Therefore, Drake rules and your rock band is unknown. For those not rich it’s important to do an attitudinal reset. […]

Myopia By, Bob Lefsetz

The music business should be much bigger than it is. But the old guard running on fumes is running on self-interest and there’s no vision. Usually we rely on artists for vision, but as a result of income inequality the best an the brightest don’t go into music and the “artists” we do have are […]

What Is A Hit? Reposted from Bob Lefsetz

A hit is something you can’t get out of your head, that you have to play again and again. In the old days it meant twisting the radio dial till you could hear it, or running to the record store to buy it, now it involves going online to stream it. A hit may or […]

The Post Hit Era (Reposted From Bob Lefsetz)

You’re now a musician. Ignore the hit parade. Spotify Top 50 is a miniscule cult. Yours might be even tinier but own it. If you believe you’re on the road to stardom, get out of the car right now, because that’s not how we play it these days. You can set yourself on fire and […]

Pandora Data Unlocked. By Dan Wissinger

Dan Wissinger Sep 27 Next Big Sound Brings Pandora Data to Light Have you ever wondered how an artist’s content has been performing on Pandora but couldn’t find the data you were looking for? Up until recently, Pandora data was only visible to an artist and their manager and label. In an industry where stream […]

Dropping A New Song. By Wendy Day

I am asked all the time why some of my projects do better than artists with more experience, or more talent, or more money invested. I’m not sure why, but here’s what we do for every release whether it’s a song, video, or whole project. Of course the things we choose to do change depending […]

Touring VS Labels By, Bob Lefsetz

The script has flipped, record companies no longer drive the business, they get all the press, but the question is not how many streams you have, but how many tickets you’re worth, then the industry knows if you have real fans. Better to play to the local promoter than the A&R guy. And if you […]

2018 Rules. By Bob Lefsetz

There are no rules, the infrastructure’s been built, now is the time to follow your vision, don’t listen to naysayers, don’t listen to me, you will break through with your art if you are an artist, most people are not, they just want attention, they just want to be rich and famous, but if you […]

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Tag: build a buzz

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