Inspiration

Date: March 8, 2017Author: Wendy Day

The Attention Economy

By Bob Lefsetz NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to allow them to click through freely to purchase/experience your wares, this is why Amazon introduced One Click shopping. You want to reduce […]

The Product Is Not Enough. By Bob Lefsetz

If you build it they will not come. Your challenge is getting noticed. So you may be sitting at home, in your beautiful house, with your beautiful wife, asking me…DIDN’T YOU SAY JUST THE COMPLETE OPPOSITE? Yes, in the last decade. Things changed. Bob Dylan sang about that, but no one seems to realize the […]

The New Paradigm. By, Bob Lefsetz

Sales are done. If you want to sell merch at your gig, your best item is vinyl, since it can’t be replicated digitally. People don’t need turntables to play it, many don’t play it at all. It’s a SOUVENIR! From now on think of physical items as souvenirs, not as music. We live in an […]

Old/Young. By, Bob Lefsetz

OLD Believes in the album. YOUNG Believes in the single. It’s all about the track, if you like something you go deeper, it’s about a body of work, click on an act in Spotify and you find what’s most popular and you check that out, assuming you care, and many people don’t, especially in hip-hop, […]

The Leaders Of The New School of Rap

By, Wendy Day The recent successes of streaming and sales are proving the popularity of the new wave of rap music even after years of my generation claiming hip hop is dead and clowning the new generation of artists. While I’m not one to say “I told you so,” I will say that I continue […]

Logic. By, Bob Lefsetz

Just when I thought the Soho House was jive… I went for a meeting with a Canadian. That was what the Soho House was pitched as, a home away from home, a place you could do business when you were on the road. But then Soho House came to L.A. And after the usual suspects […]

Publishing Basics And Getting To The Money

This article originally appeared at Songtrust.com Wendy Day is a label consultant who helps build successful careers for independent artists and record labels, teaching them how to make money with music and be profitable in today’s music business. As a 25-year veteran of the music industry who has managed to do the impossible and remain […]

Comparing Mediabase Charts By, Bob Lefsetz

TOP 40 Let’s start with #2, since #1, “Despacito,” is a phenomenon. #2 is Shawn Mendes‘s “There’s Nothing Holding Me Back,” with 17,750 spins. The Vevo video launched June 20th has 111,761,095 views and the lyric video from June 21 has 9,217,720 more. On Spotify, the track has 301,709,142 streams. ACTIVE ROCK Foo Fighters‘ “Run” […]

How To Promote If You’ve Had A Hit. By, Bob Lefsetz

STAY IN THE MARKETPLACE Mystery is history. Remove yourself from the scene and you’re forgotten. Your number one concern is satiating your fans. You do this by giving them news updates and new music. Music is primarily one-offs on YouTube and Soundcloud. An acoustic cover of a new hit or a classic can work wonders, […]

Game Of Throne Hack. By, Bob Lefsetz

It’s an outdated business model. Pirates stole a Netflix show and the majordomos shrugged and said all episodes were available online, no biggie. And it wasn’t. You don’t fight pirates. You fight their business model! Which is why you never hear about P2P in the age of streaming. Scour the internet for files that take […]

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