So You Want To Be A Manager?

Date: January 11, 2017Author: Wendy Day

RapCaviar By, Bob Lefsetz

http://spoti.fi/2mThvTu Is driving the culture. It’s more important than radio. It’s where rap records get started, and rap rules America. How did this happen? MILLENNIALS! The pooh-poohed generation has taken over. They threw a monkey wrench into the British election and they’re skewing music listening. This is the way it always happens. Just when you […]

LA Reid Gets Canned. By, Bob Lefsetz

He spent too much! And he was Doug’s guy and it’s now Rob’s company. Come on, you expect history to repeat itself ad infinitum? For things to never change? For the wall to fall and democracy to reign in Russia and Napster to happen and for recording CEOs to continue to be big swinging dicks? […]

Watchwords By, Bob Lefsetz

CREDIBILITY Say what you mean and do not lie. Stand for something. Be trustworthy. It is the antidote to the duplicity pervading our society. Have only one face, not two. Do what’s right in your heart, not what right’s for your pocketbook. Be a paragon of honesty that others can point to and believe in. […]

Garnet Reid Was Hip Hop. By, Wendy Day

Garnet always described himself as hip hop. It was the greatest compliment anyone could give him. He was raised in hip hop, lived hip hop, and suffered in hip hop these past few years. He was one of the greatest communicators I’ve met, with an ability to explain how he felt in mere words. He […]

Challenges/Rewards By, Bob Lefsetz

CHALLENGE Getting attention. REWARD Barrier to entry nonexistent. CHALLENGE Getting publicity. REWARD Publicity is nearly irrelevant and the means of spreading the word are at your fingertips. CHALLENGE Making money. REWARD Successful artists are making more money in adjusted dollars than they ever were, just not as much as bankers or techies. Furthermore, there are […]

Attention By, Bob Lefsetz

Attention is the number one commodity in today’s world. Unless you can get it, you cannot proceed. 1. You don’t get multiple bites at the apple. Since attention is scarce and stretched if someone checks you or your product out and is not closed, chances are they will never check it out again. Which is […]

Dear Wale,

Let me start by saying, “I know.” And “it’s not your fault.” This industry can be VERY fake and exceptionally frustrating at times. I’m in my 25th year, and while I’ve had the opportunity to impact many artists and even positively change the lives of quite a few rappers, I can’t imagine having to deal […]

Spotify Payments. By, Bob Lefsetz

My inbox fills up with both the famous and infamous, the known and the irrelevant, bitching about Spotify payments, they think the Swedish company is the devil. They believe Daniel Ek got rich off the backs of musicians and this wrong must be righted, that there will be no harmony until he is dethroned and […]

Making It In Music By, Bob Lefsetz

1. Melody I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and although she faltered with “25,” her previous album, “21,” outsold its competition by a factor of ten. You could sing along with the […]

Buying Success By, Wendy Day

By, Wendy Day from Rap-Resources.com Let’s say you make great music. Let’s even say you have charisma—the definition of being a star. I think it was Snoop Dogg (back when his name was still Snoop Dogg), who said the definition of being a star is when people either want to have sex with you, or want […]

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So You Want To Be A Manager?

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